25 years helping build the internet.
Still figuring out what we got right.
From radio entering the digital age, to building SaaS platforms during Web 2.0, to running growth experiments at an $80M enterprise CMS — my career maps almost exactly to the arc of the modern internet. With stops along the way at startups, SaaS tools, and a classroom where I taught HTML to people just getting started.
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My dog Oso rides in the front basket of my e-bike through San Diego. What started as a distraction became a real study in brand building from zero — audience growth, content systems, iteration. Product thinking applied to a 12-pound dog in goggles.
Visit basketdog.com ↗"Always up for an interesting conversation."